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Are you tired of working for someone else? Are you tired of others making money despite your hard work ethic and well-trained background? So was I.

How do you change things around so you are the successful one?
Multilevel marketing. The internet has provided an incredible medium for selling. Have you bought on line yet? I do. Regularly. So do many others. Many more will begin to buy on line in the coming years. How often do you search through the internet before you make a purchase so you can find the best, cheapest, most convenient way to find the product you wish to buy? Others do too.

I sell gourmet triple-scented non-toxic candles which are a new and improved way of burning candles. The scent lasts right to the bottom of the jar and there is almost no soot making our candles non-toxic.
I had never sold anything before but I had been dealing with many people in a variety of professions for many years. At first I thought I would never be able to do it. I was wrong.

Our company provided all the marketing materials that I needed free of charge and I have a huge network of people who really care about whether I succeed and they helped me every step of the way. Thanks to them and the great product I picked I found out that I really can sell to other people. I really can be as successful as I should be for the talents that I have.

All you need to do is pick the right product for you. Look around. Check out the companies out there selling and pick a company that is selling something different, something unique, something modern and needed. Ensure that the company provides a full range of marketing materials which includes online marketing and other forms of advertising for retail. My company even provides me with a website. Ensure that the start up costs are not too high and that you can change your mind without a penalty if it does not work out the way you imagined and you decide to change companies later on. Good multi-level marketing companies make their programs flexible because they know they are selling a good product and know that you will be successful retailing it.

Once you find the right product for you and the right company, then you just need to read the material they provide, listen to the taped sessions and follow the proven track record. If you find a product to sell and the company does not provide all of this, find another product with another company. This is the key to your success selling on line. Having the right tools to help you succeed. Do your research.
How does multi-level marketing work? You become a distributor. Others become distributors who sign up under you. You help them succeed as you did. The more you help them, the more commissions you will make. You make a percentage on the sales of all distributors who sign up under you and at the same time you make a profit on the sales you make yourself. Ensure that the multilevel program is profitable. Compare as you research. My multi-level marketing company provides commissions on 8 levels. Imagine!! We have an individual in our organization who has 8,000 people in her downline and she gets paid on eight levels. The sky is the limit.

Do your research. Take a chance. If you need help. Give me a call. I would be glad to direct you on how you can make an excellent living on multi-level marketing.

THE TOP 6 REASONS WHY EVERY SMALL BUSINESS SHOULD HAVE A WEBSITE

Six Undeniable Reasons Why A Website Is Your Most Valuable Marketing Tool

The first decade of the New Millennium is almost over, and if your business still has NO WEBSITE it’s probably because you’ve either been quoted outrageous prices, are intimidated by technology, don’t understand how it can serve your business, or some combination of the three. Either that or you own a gas station. I can think of no other reasons.

I hope these insights will offer you a fresh perspective on how a website is actually the most powerfully cost efficient marketing tool you have in your sales prospecting arsenal. In down economies it’s often difficult for businesses to survive let alone grow and thrive. If you are in business for the long haul, or are experiencing sales declines then you must use every tool in the chest. And a website is like six marketing tools in one.

THE NUMBER ONE REASON
INFORMATION
There are four incredible SUB-categories of informational benefits every website potentially offers. The first benefit is AVAILABILITY. Your website is available 24/7 to offer your customers and prospects the information or products they desire at a time they desire it: weekends, after-hours, holidays, while you’re at a wedding reception or on a vacation cruise. Consider it a free 24-hour customer service agent.

The second informational benefit is that it satisfies consumer intel needs. A website offers QUALITATIVE information. Consumers love to buy but they hate to be sold to. Fifty years ago a consumer would venture into a department store and a friendly salesman would both demonstrate and explain the benefits of a product. In the consumer’s mind the salesman was a consultant – not a salesman. Employees at home improvement stores enjoy that perception nowadays. When a person enters a hardware store, it never appears these associates are salesmen trying to push product on us. This used to be true for many home electrical products such as TV’s, blenders, car stereos, etc. As consumer savvy rose, the need for in-store consultants diminished and the consultant became the dreaded salesman. The phrase, “No, I’m just looking” arose as the congenial strategy to ward off these predators. Today consumers not only educate themselves online, they price-compare leisurely after hours in the privacy of their homes without perceiving any sales pressure. A website allows prospects to consider you a consultant before they buy. It allows them to “just look” without someone watching over their shoulder. Without a website, they’ll educate themselves at your competitor’s site.

The third great informational benefit involves the limitless amount of information you can provide your customers and prospects. A website offers QUANTITIVE opportunities. Considering prospects are intelligent consumers, how much information can one derive from a 3.5”x2” business card? Even if printed on both sides? A website is a business card, a flyer, a brochure, radio commercial (audio), TV ad (video) and promotional event all in one! A website allows you to constantly change and update your information to best persuade prospects you are the right choice without the heavy costs of reprinting materials or reproducing media ads.

The final informational benefit is FEEDBACK; both direct and indirect information you can mine from visitors to help you sell more effectively. Direct feedback is information your visitors provide to help you with your marketing. The most popular and simple example is the Survey or Poll. Here you pose a short question to your visitors and allow them to tell you what’s most important. For example, a Kitchen & Bath renovation business might survey their visitors with a question about make-over allowance. The survey could offer four different tiers of renovation budgets and see if there’s a predominant amount most visitors choose. If so, the business can now design marketing materials to appeal to their budget: Look What Your Kitchen Can Become For Less Than $10,000!
Indirect feedback is information you can glean from visitor stats. By looking at your site’s statistics you can determine which pages are visited most often, which have the most repeat visitors, which pages visitors stay on the longest, etc. This information allows you to deduce what information or items are drawing attention and holding it. A popular page with lengthy visits is evidence that something on that page is of great interest to your customers. Knowing what interests your prospects is the start to selling them what they want!

THE SECOND GREAT REASON
LOW COST
Compared to any form of primary advertising/marketing (radio, print, TV, event promotion) a website is by far the least expensive tool for communicating the quantity and quality of information needed to attract sales. Compare both the size and time restraints of a website versus a biz card, a yellow pages ad, a radio spot, or a TV commercial. Then compare the cost difference. Per word or per image, THERE IS NO CHEAPER FORM OF ADVERTISING.

THE THIRD GREAT REASON
INTERNET VIDEOS
If a pictures says a thousand words, how about video? Internet commercials are cheaper than TV and give visual proof of your professionalism that radio and print ads cannot. Whether you create an online commercial using your own digital video camera showing before and after examples of your work, live customer testimonials, or a brief question and answer spot, prospects will immediately focus their attention toward that aspect of your site. Need proof?
FACTS—
•People prefer watching above reading or listening alone.
•81% of the people will watch the entire video
•Prospects remember 20% of what they read, 30% of what they hear, and 70% of what they see & hear.
•Internet commercials increase prospect awareness 80% and increase likeliness to purchase products or services by 46%.— Lightning Cast

VIDEO RAPPORT— The most important element in any sales cycle (even considering price) is the rapport a prospect feels toward the salesperson. Nobody buys from people or companies they do not like. Your website allows your prospects to get to know you and your staff personally through either static bios or dynamic video. Before they enter your store, or call your office, or click to buy, they will have seen your face, perhaps heard your voice, and thus most likely will have developed some rapport with you over your competition.

LIVE TESTIMONIALS — From a low cost website, prospects can view video testimonials from actual clients or view the quality of the work you perform with before-and-after examples. How much better is that than some quote that says,
“Working with ABC company was a real joy.
I’m going to recommend them to all of my friends.”
Stacey B. Flushing, MI

THE FOURTH GREAT REASON
INTERNET SEARCHES
If you have customers between the ages of 12 and 50 the chances are extremely high they do a great deal of searching online. The internet is quickly overtaking the hardcopy phone book as the go-to when looking for companies, products and services. More and more people are wise to the ways of searching for local companies. Simply put, if you’re not showing up in their searches, shame on you. But I am showing up in their searches. I have an online yellow pages listing, why do I need a website? Let me answer this way. You can advertise in the Yellow Pages without a phone number as well, but would you? If that sounds ludicrous let me offer this argument: You could put your address, your store hours and other information in the yellow pages ad but just leave off the phone number. That way prospects would be required to drive to your store. A real live warm prospect! Why hasn’t anyone else thought of this? Because it’s a terrible idea.
Advertising online without a website is the same as advertising in the yellow pages without a phone number. You’ll be inviting prospects to go to a competitor. Why is this? —Because the only way you’re allowing them to learn more about your company is by inviting them to call a mysterious voice that may or may not have the information they want. And for the internet savvy, calling takes more time than just clicking to a competitor. Phone calls worked for the past 70 years! True…because there was no other option. Options are what change behavior. People walked before horses and cars. People drove before airplanes. People used to write personal letters before phone, emails, or text messaging. They will call once they get enough information to determine you may be the company for them. Provide as much information as possible to allow all the various personalities to feel they’ve “got enough” to warrant a call. For some that might be just a phone number or nearby address. For others it may be testimonials or industry articles.

The information highway is like a real highway. A sign out front helps people know you’re there. Let those who search the internet know your there as well. Put a sign and a location online.

THE FIFTH GREAT REASON
NEWSLETTERS

There are really only three ways to increase your sales. (1) Sell to new customers. (2) Sell more products/services to current customers. (3) Re-Sell to past customers.
Instead of focusing their efforts on those who have already “voted with their wallets,” businesses try to recruit a constant stream of new customers. This is called churning. As a result, many companies spend a lot of money attracting strangers rather than reselling to those who have already trusted them enough to have purchased previously.
In his book called The Loyalty Effect, Frederick F. Reichheld writes: “Raising customer retention rates by five percentage points could increase the value of an average customer by 25 to 100 percent.”

One sure fire way to raise retention rates is to keep in contact with the past customers. TOUCH them after the sale. Let them know you appreciated their business and say, “Hey, here’s some other things we can offer you.” The most cost effective and least annoying way to accomplish this is through emailed newsletters. Newsletters allow you to continually educate your customers with information that’ll help them better utilize or manage the products they bought from you as well as tantalize them with specials and inside offers that persuade them to buy again. Although customers need to “opt-in” to a newsletter (to comply with anti-Spam laws) the newsletter, unless emailed too often, carries none of the negative stigma of telesales soliciting. What’s great is the newsletter allows the reader to click-thru to read complete articles, click-thru to your site, or forward the email to a friend or relative that might be interested in the articles and/or specials. What’s even better is all this activity can be tracked. That’s right, you can see how many are opened, what they’re clicking on, if they’re forwarding the email, etc. This gives you key information on what your customers are finding interesting and allows you use this insight to formulate a strategy for the next newsletter; hopefully moving them closer and closer toward another purchase. The best part about the newsletter is it keeps your company in a top-of-mind position developing positive rapport and goodwill so customers are more apt to re-patronize your business or refer you to friends or colleagues.

THE SIXTH GREAT REASON
TRACKING
As a business owner have you had this thought?? I’ve tried advertising in the past. It doesn’t work for my business. I find that the vast majority of business people who voice this objection have absolutely NO tracking or monitoring system in place to accurately assess the success of their advertising. They typically run a newspaper ad, maybe some radio, throw a spot in the high school program, a handful of flyers and then wait for the tidal wave of customers.

What I recommend, regardless of what advertising you employ, is that you tie all your advertising back to your website. By monitoring how many visitors your site is getting during ad campaigns you will have a much better indication of whether or not the campaign is working. If you get a hundred new people hitting your site every day or week, but get no calls, then start analyzing the pros and cons of your website. What’s on the site or what’s missing that’s keeping these prospects from following through? The traditional media is obviously working. It’s driving people to your site. Your site should then drive them to the phone, or your store front, or to buy online.

A truth that’s worth repeating is this: Advertising is not your sales force. Advertising is merely a shepherd trying to herd the flock to your sales force. The only way to determine if the shepherd is doing his job is to measure how many of the flock have been rounded up. The best way to do this is with verifiable statistics. Even better than direct mail that tracks coupons returning to your store are website stats. Coupons measure only those that have completed the sales cycle. Website stats measure those who were interested but wanted more information. And to that extent you can better analyze the effectiveness of an advertising campaign or medium.

The real question a business needs to consider is why not have a website? If it’s cost, you can either make it yourself or hire someone to design a good site well under $1,000. Again, compared to business cards, a yellow page ad, radio, television, or newspapers, there is no other form of advertising that can offer so much for such a low price. If it’s technophobia, if you hate all things computer?other people can handle absolutely everything for you. You don’t even need a computer. If it’s lack of understanding the benefits, I hope I’ve been able to clarify some of the major ways it can serve your customers, your marketing, and your overall sales.

I’m sure in the past there were businessmen who discounted radio or television advertising early in their ascent as well. But true entrepreneurs always focus on what can be. They project their business into the future… and the future of advertising and sales is absolutely tied to the internet.

The site rush review and bonus. A frenzied swarm of eager buyers have now began to look for an honest review of the site rush. They are also searching for the site rush bonus. Why is this buzz so tremendous?

If you have been trying to make money online for any length of time, then you have no doubt heard of “4 Tier Annihilation Method” and “Affiliate Payload”. These are recent products of Saj P., and the infamous Alex Goad. Well, these two have done it again, and teamed up to create the next big product to take the internet by storm “The Site Rush”.

So you have to be wondering what the site rush is all about. The Site rush is about website flipping to put it bluntly. This is just the practice of buying websites and then re-selling them for a huge profit. Or it can be creating a new website and quickly selling it off for a LARGE profit margin. This method can be insanely profitable when you know what you are doing, or are shown the ropes by someone who is already successful doing it.

This is where the site rush comes in. It will take you by the hand and show you exactly how you can be making over 5 figures a month in six months time. If you have tried to make money online and failed, it doesn`t matter. If you have never tried making money online, it doesn`t matter. If you don`t know the first thing about website design, it doesn`t matter.

The Site Rush is the ultimate course of it`s kind. This product is truly massive and is way underpriced for the value that it is going to deliver. It will truly shock you when you see it.

Get your Site Rush Review, and Your The Site Rush Bonus Here. Do not pass this offer up, Buy The Site Rush Now!

Do you know why it is so hard to create a product for a niche? I can tell you that it is difficult. However, the following tips may help you make Niche Product Creation easier: Consider creating a niche service, rather than a niche product. Find one specific input that all business owners in a given niche. Develop a reliable, consistent, high-quality service for that specific input. Contact webmasters in that niche and alert them to your new service. Use your client list to create a niche product for you. For instance, you could create a contest that offers $100 to the person who can write the most interesting story about something related to the niche you are in. Then compile all of these stories and sell the book to your list. Of course, you will want to announce and congratulate the winner on your site. One good way to approach the niche product research phase is to start by evaluating a given base of customers. For example, if you plan to sell your product primarily through Google Ad words campaign, setup a survey site and drive traffic to it using Google Ad words you can visit www.instant-video-suite.com Ask your visitors what they were looking for – and what they might look for in a product. At the same time, you can also build a list when they write in what they think.

When you create a niche product, always have the customer you are selling to in mind. Think of this person or group of people as having a problem and they need a solution. You may even want to contact someone who is looking specifically for a solution – and ask them precisely what it is that they needed most in a niche product. If you have sites that already receive natural search engine traffic for a given niche, consider setting up surveys or polls on those sites to see what your best course of action is might be in terms of product creation or visit www.instant-software-products.com For example, you can ask your visitors what type of product they want – videos, e-books, software, audios, or something else. Join a membership site that generates niche product ideas each month. For each of these ideas, evaluate them by yourself to make sure the markets are actually profitable. You should be able to find at least a few ideas that could potentially be turned into a profitable product, even if you don`t currently have a site getting traffic in that niche. Just is creative Use Overture`s Inventory tool to determine how many people are actually searching for keywords in your niche in each given month. Multiply that number by 8 and you will get the rough amount of Google traffic for that same keyword.
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Starting a business anywhere in the world takes a great amount of planning and execution. A lot of things need to be considered like capital, manpower, legal aspects among others. Kicking off a business in the UK will mean going into a lot of details but there are services which help people achieve their goals.

Company formation services make life easier for anyone who wants to establish a UK company. Previously starting a company required a lot of time and effort, and the completion of legal documents. Today, you can relax with the help of company formation services who will practically take care of everything.

Online company formation services will meet head on all of the requirements of incorporating your own company for a very reasonable fee.

Choosing the Right Company Formation Agent

There are hundreds of company formation agents in addition to all of the accountants and solicitors that form companies for their clients. Finding them is just a few clicks away.

Of course, all of these companies will be doing their best to secure your business, so it may be useful to consider a few important points to hire the service provider that will suit your needs and budget. Here are a few things to look for:

· User Friendly System – As this may be the first time that you have formed a company the least you should expect is an online website that is easy to use. There should be online help and assistance.

· Reasonable Pricing – Cheapest does not always necessarily mean the best nor is the most expensive. Reasonable pricing depends on the service that you want to avail of with taxes, government fees, and delivery costs included. Be wary of too cheap a deal since those companies may have hidden charges before they hand over company documents and other important paper work.

· Safe and Secure Website – Aside from the payment system online, a company formation service or agent must be able to assure you that all of the information that you are giving them through their website will be secured. You should check for the verification signs for online security before using their website.

· Say No to Nominee – Your company documents should all be under your name as the owner. Using a nominee service means that transferring the company documents to your name will take place after incorporation. This will cause delay in other steps along the way including opening of bank accounts. You also don’t want the name of the company formation agent to be in your books forever.

· Real Documents at Hand – It will be best if the company formation service provides you with all the hard copies of the documents of your business. This includes certificate of incorporation, articles of association, memorandum of association, share certificates and any other legally required documents.

· Customer Support – Since you are paying for their services, it is reasonable that the company formation service can be contacted through a customer support line to answer any of your enquiries.

Before making a snap decision browse the internet for company formation services available in the UK market. You can compare the different features and pricing of these companies before signing up for anything.

Choosing a company formation services to help you start your business should be done carefully to make sure that your dealings will be headache free from the start.

Need help starting your business in the UK? Select a complete company formation with bank account

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Growing your online MLM business is easier than most think. Most people overestimate what they can do online and tend to scare themselves away from hitting it big time. Growing a success online business boils down to 2 points.

1. Using online strategies that will help generate an endless total of newly recruited leads. The more leads you can generate, then more will turn into downline members.

2. Taking those new leads and showing the a proven automated system that has everything in place to create success.

Your online MLM business will succeed once you have tested and tweaked your own marketing system. Your marketing system will consist of both free and paid sources of marketing. Whether it is building your website to top the search engines or if you are paying for PPC.

Your system is what will be shared with your downline so they can duplicate your efforts. So you should have your marketing system down to a precise formula that will make it that much easier for you team to gain success.

No matter what you tend to do to grow your business you have to track everything you do. Tracking is too often overlooked because it can be boring and take some time to set up different campaigns, but it is crucial. The more you track the easier it will come for you to become wealthy.

Testing and tracking is what will set you apart from the rest of the online MLM business owners. Some started with the misunderstanding of what it takes to grow a business. Many think it some smooth sailing adventure with little or no work involved. They are wrong.

But to your advantage it can be easier with the right training, support and marketing system in place. Stop believing everything you see and start becoming a success story. Your future will depend on you.

With your online MLM business you can paid on the efforts of many around the world. Growing your business online allows you to touch 1,000’s in as many countries as you want. Imagine going to bed tonight and knowing that you have people in your team all over the world growing your MLM business.

When you can start to have control over your whole process of generating an endless amount of leads then you are in the right position to grow a very successful online MLM business. Once you have your proven marketing system complete you know you have made it and your financial worries will no longer exist.

So if you want to take your MLM business online and create a free future then you need to become a leader and create a perfect marketing system. A marketing system that you can share with your downline and help make it easier for them to and in turn they can share with their downline as well. It is a win win situation when you have everything in place. It is time to take the next step and get started today with your proven system.
Matt Belock is the creator of a MLM Business Opportunity website.

Get all the support and advice you will ever need here at our Network Marketing Training website. Your future starts today!

The internet is such a huge marketplace. Everyday, millions of people from all points of the globe are going online looking for different products and services. Most of them enjoy shopping online as it saves them time, money, and energy. No more dressing up and spending money on gas to drive to and from a shopping mall. With a few clicks on their mouse, they can get what they need in an instant. The popularity of online shopping has brought so many opportunities for entrepreneurs. Today, they don`t need to build and maintain a brick and mortar business as they can serve their customers better through online transactions or go to www.explosive-product-launches.com. They just have to make sure that they create products that online users are looking for in order to boost their sales and revenue.

Here`s how you can make money through internet product creation:

1. Get the pulse of your potential clients. Before you go ahead and develop your products, ensure that you know what your customers are looking for. You may use a keyword suggestion tool that can help you figure out the popular search terms within your chosen niche or you can talk directly to your potential clients through blogs and forums. Ask them what they want and what kinds of products will they be willing to spend their money on. You may also consider their problems and most frequent questions as these can be converted to profitable product ideas. For instance, if these people are constantly complaining about obesity and excessive weight gain, you`ll know instantly that diet pills and exercise equipments are the best products to offer.

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2. Check on your competitors. Creating and selling products online can be one of the most competitive fields in the internet today as more and more people are sinking their teeth into it or go on www.product-creation-innovation.com. In order to stay on top of the game, you need to have an in-depth knowledge about your competitors, their products, and their marketing strategies. This can help you adjust all the elements that you are using to make sure that you`ll be able to offer more to your potential clients.

3. Charge appropriately. As you might already know, the price tag is one element that is seriously being considered by people why they buy products either from online or offline store. While ensuring that you`ll still profit, ensure that you offer your potential clients great value for their money and don`t even try to overcharge them.

Running an internet business is not a difficult task; but running a successful internet business can be a bit more difficult. There are thousands of people that have their own online business, but many of them are not having any luck at all. If you want to be successful while running your internet business, there are a couple of tips you can follow.

1. Before you can run a successful internet business, you are going to need the necessary knowledge. In other words, if you are looking to start an internet business, choose an industry that you are familiar with. By doing this you will ensure yourself of knowing where to start, and how to handle problems as they arise. Of course, it is possible to run a successful internet business even if you do not have past experience. You will just want to make sure that you do your homework before starting. This way you will have some background information on the industry instead of simply going into the venture blind.

2. Make sure that you are organized from the very start. The most successful internet businesses are ones that have a quality business and marketing plan in place from the start. This will allow you to follow your plan as the days go by so that you do not get lost. It is hard to be successful in anything if you do not know where you are trying to go. A business plan will give you an idea on how you want your company to progress, where as a marketing plan will direct you on how to grow your company. These are two things that are synonymous with every successful internet business.

3. Never be ashamed to ask for help if you are having a rough time. A lot of business owners do not like to ask other people for help because they do not want to hurt their pride. This is something that you should come to grips with before you even get started. It is impossible to know everything about your industry, so there are times when you will have to ask questions. Instead of thinking of this as a bad thing, why not look at it as a way of making new business contacts? If you are having a technical problem that you cannot figure out, you should get in touch with an IT company right away. There is nothing wrong with doing this. In fact, if you do not ask questions to other people you will only be holding your company back.

4. Do not reinvent the wheel, by following an established Internet Marketing Plan you can take a shortcut to your online success. Be aware though to not follow unsuccessful plans, there are free ones which are just excellent like “The Internet Marketing Master Plan”.

By following the tips above you will be well on your way to running a successful internet business. Remember, anybody can run a business, but to be successful you will have to be determined. Click Below To Get More Information

For over a decade, organizations have been assessing the Emotional Intelligence (EI) skills of their people using various instruments. Recently one of my clients shared his dismay when he discovered that their organization`s assessment resulted in a wealth of information, but no proven steps to take action on those results.

To be cost-effective, I don`t often recommend the added expense of an EI assessment instrument. When I do use one though, it must be a 360 degree instrument. You learn that the results of the self-assessment portion of the instrument can be quite disparate from the views of co-workers and managers, when you administer a 360 degree survey. The individual can gain valuable insight into areas for improvement with this broader view.

As a practitioner, my approach is to assume that anyone can enhance his or her EI skills since most of us were not taught specific techniques to improve EI skills in grade school, high school or college. Based on this theory, I`ve focused most of my energy and the budgets of my clients toward enhancing these skills as opposed to assessing them.

However, this does not mean that I don`t include measurement as a critical component in my programs. With my Engineering background, I consider measurement a fundamental part of any program. While I include several levels of measurement from how people feel about the training (level 1) to can they perform in the classroom (level 2), my key focus is about application (level 3) and impact on the bottom line and return on investment (level 4). Below are a few example results from some of our programs that show both level 3 and 4 impact (i.e. impact of use of techniques on personal and organizational measures) for a few of our programs. For more detail on each program, please visit the results section of my web site.

Oil Industry Supplier – A Case Study Report Productivity Improvements:

The program was shown to increase productivity of the group trained by an average of approximately 32% over the twelve weeks of the training and coaching. Based on participants` salaries, this productivity increase translates into $264,259 added value to the client. The return on investment ratio of the value to the cost of the program was 5.5 : 1 (ROI). Additionally, all four organizational and personal quality constructs showed significant improvement:

- Personal Effectiveness

- Positive Emotional Affect

- Physical Symptoms of Stress

- Negative Emotional Affect

These results suggest that the techniques provided in this program were effective in reducing the most fundamental source of participants` stress by giving them greater ability to manage and transform stress-producing perceptions and negative, emotional reactive patterns. Participants dramatically improved their productivity, performance, interactions with others, and their own health by reducing their stress.

Large Government Organization – A Case Study Report:

Program participants included forty executives. Each executive led his/her organization in five mid-western states and had responsibility for 1000 to 5000 employees. Level 3 and 4 results revealed that the executives (mostly men) were…

- getting more work done themselves

- creating an environment were their staff and others feel free to talk and suggest ideas for improving the operation

- using the techniques to develop their staff

- being positive role models in difficult situations

- using the techniques to encourage creativity and out-of-the-box thinking

- retaining their staff and their staff`s staff better and developing loyalty

- using the techniques to solve performance problems of their people

One executive told us that because of the change his staff saw in him, the staff was more willing to approach him with an idea for improvement. After implementing their idea, the location saved the equivalent of 10 people per year! Conservatively, if you translate this into dollars, the impact is at least a $300,000 savings.

Some participant comments reflecting the benefits of the program include the following:

“…I have seen 40% to 50% improvements in my three goal areas…”

“…I am more productive (30% to 40%) because I`m not spending energy and time venting, feeling frustrated, feeling anxious. …The 40% to 50% reduction in stress/worry is having a big impact on my health. My blood pressure is now stabilized in the 70`s to low 80`s. There used to be days when it would peek into the 90`s…”

Employee Commitment Benefits of Emotional Intelligence Training – Retail Food Industry Company:

An internal Employee Commitment Survey was administered one year following our EI training. The trained group`s average score was up 13 points from the previous year, well above the 1.9 points of an untrained group led by the same director. Additionally, the trained team scored significantly higher than the overall corporate average on statements targeting areas such as teamwork, empowerment, innovation, personal commitment, etc. These results lead to the conclusion that there are immediate, sustaining, and long-term benefits that accrue to the individual and to the company when individuals learn and practice techniques designed to enhance their Emotional Intelligence skills. Moreover, individual team leaders become better, more effective leaders who can create high performing teams when they develop and use EI skills. The director stated that it was the daily use of techniques by team members and use of the tools when the group met as a team that was the major contributing factor to the dramatic improvement.

Summary:

The above examples are just a few of the results participants have achieved by applying simple, proven techniques to enhance their emotional intelligence skills. When determining ROI we take great care not to inflate the number so that our results are very conservative. However, if you think the 30% to 50% improvements reported seem inflated, take half the value (i.e. 15% to 25%) and even cut that in half again (7% to 12%). These percentages represent remarkable improvements even at half or a quarter of their value. Based on these typical results, when deciding whether to assess skill or enhance skill (i.e. train), it appears that helping people develop EI skills is a far better use of scarce resources.

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Specializing in the area of Emotional Intelligence skill-building, Byron Stock is devoted to making work a place where people flourish and productivity improves. Typical improvements in personal goals range from 30% to 50%. To learn about Byron`s quick, simple, proven techniques to harness the power of your EI, visit www.ByronStock.com.

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